Quality lighting is essential to quality of life
The Stella Brand Promise
"Delivering lighting solutions by creating innovative products and an exceptional customer experience to impact the daily lives of our users."
Key Pillars - In Practice
Stella by the numbers
Quality lighting is essential to quality of life.
If we were to select 100 strangers off the street and ask them: “Is lighting important to you?” chances are 99/100 people would say yes. There is no smoke and mirrors, we all need to see better. Whether it be in the workplace, when reading a book, working on a project, or just relaxing in our homes, we need lighting to help our body and mind function properly. Just ask those individuals who suffer from seasonal affective disorder (SAD) and clinical light deprivation, and they will tell you good light is essential to their well-being.
Stella Lighting designs and develops lighting products that help improve quality of life – it’s that simple. No facades, no gimmicks. We build products that give the user control over light spectrum, dimming, and light position, among other aspects. We stand behind every light that we build with a customer service guarantee and a two year warranty. You deserve the best quality of life possible, and we deliver the most personalized lighting solution in the marketplace today.
What makes Stella Products Different?
People ask us all the time, what makes Stella different? Simply put, there is no other lighting product like it in the marketplace today. We are the proprietary designer and manufacturer of Stella lamps, meaning we build all of our own product. The combination of innovative design, integrated technology, and detailed execution make the family of Stella products un-matched in the lighting industry today.
Stella has been awarded the Business Innovation Award by NAMTA (interNational Arts Materials Trade Association) for innovative product design. In addition, Stella has been granted sixteen (16) patents since 2013. Our company demands excellence in product design, development and execution. We strive for excellence in the customer experience. Our original product designs are developed with precision, and delivered to the marketplace with an all-inclusive expectation of quality.
Humble Beginnings, by President and Founder, Nathan Wiedenmann
Sometimes I just have to pinch myself about the abundant blessings our company has received. In early 2011 I had just been relieved of my position as Vice President for an LED lighting manufacturer. I remember vividly, the day I went home to tell my wife that I no longer had a job, but that everything would be ok.
At the time we were unaware that we would be blessed with our sixth child! With this unplanned addition, and already in the grips of uncertainty of a job loss and financial uncertainty, the next steps were uncertain at best. Our newest blessing arrived in early 2012 and we named her Stella, meaning “star” in Latin. Stella would change our lives in more ways than one. First and foremost, a bright addition to our family. Additionally, Stella became the inspiration for Stella Lighting Inc. Over these years, the young child has grown into a young lady and Stella Lighting has grown from an idea, into a global company impacting our users worldwide.
The original Stella lamp was designed for school children, but would quickly become the most innovative light to hit the marketplace since the early Ott Light days. Clinical research shows that young children’s brains react differently to the diverse selection of light spectrums and intensities. In basic terms, when you want children to be alert and active, shine a bright white light over them and they will pay attention. When you desire them to calm down for reading time, you need those brain waves to slow down. This happens with a warm spectrum or more traditional light. As it turns out, the adult brain requires the same thing.
The Stella Light quickly gained attention. The company’s philosophy was to develop proprietary products that fit specific needs for our customers and to keep our offering simple and impactful. Our products would be designed exclusively by our team, based on direct research and feedback from the people using Stella Lights everyday. The products would be beautiful to look at, yet functional and effective. Our products have a personal element to them. We often hear stories about “My Stella Light”, and the “impact it has had on my life”. In 2012, Stella’s Tri-Spectrum Technology was un-recognized, and driven by a new brand promising innovative products. The consumer response surprised us all. Stella quickly began to re-shape an industry that had been left to wither away.
In the early days, I went door to door selling to quilt shops out of the back of my pick-up up and down the Interstate 5 corridor; Southern California to northern Washington State. The business evolved as distributors came along and helped scale the company. The quick growth came with both excitement and tribulation. With success comes great responsibility, a lesson that would take time to learn.
Three and a half years later, Stella products were being sold through all fifty states and six countries actively, with rapid global expansion. We have never wanted to just “fill space” in the marketplace. We want to produce products that have value to the consumer and focus our energy on more listening, and less talking. As consumers, we are sold something everywhere we turn – an endless array of products, packaging and marketing. That is not who we are as a company. The beauty has always been in the simplicity. We are constantly asking ourselves how to become better; as an organization, as a team, as innovators in the industry, in stretching the envelope of how personal lighting impacts people lives.
In early 2016, Stella Lighting took a significant step forward, expanding from the creative arts categories to the clinical low vision category. At the time, little did I know, or understand, the impacts of lighting on individuals with low vision. Eye disease such as Macular Degeneration, Glaucoma, Retinitis Pigmentosa, Diabetic Retinopathy among many other eye diseases, even legal blindness, negatively impact the lives of millions of people every day. Yet again, the Stella Light would change how quality lighting affects the lives of people in ways that I could have never imagined. As the Stella Lighting brand gained exposure, so did the direct impact our products would have on a diverse population we never imagined.
Stella Lighting now has 10 patents worldwide and continues to develop products based on the core philosophies discussed above. As we enter a new age of advanced technology, and the influence lighting has on the minds and bodies of humans, we are stretching the envelope on personal lighting solutions, and how lighting is used in people’s lives. We continue to actively serve the great women and men that create, make, and make up the creative artist community while gaining deeper understanding and driving solutions for those with low vision.
In the end, Stella has been blessed with loyal following. People often say, “I love my Stella.” What more can you ask for as an entrepreneur? Design a product in your head, collaborate with a brilliant team who can give it life, present it to the market with overwhelming acceptance and watch the product impact people’s lives. I often tell my team, “An idea is only as good as its implementation and execution”. In the end, people are dynamic, smart and intuitive. Yes, we have been able to develop products and bring them to market. However, our success is directly tied to our user’s belief and support of our brand.
On that note, with the deepest humility and gratefulness, thank you.
President & Founder
Stella Lighting Inc.